
Why Merch Matters: The Financial Backbone for Metal Bands
As bands grapple with dwindling album sales and low streaming revenue, merchandise sales have become the unsung hero, ensuring financial viability on the road.
As bands grapple with dwindling album sales and low streaming revenue, merchandise sales have become the unsung hero, ensuring financial viability on the road.
Think pop’s the king of Spotify? Think again! 2015 saw heavy metal fans headbanging their way to the top of Spotify’s loyalty charts.
Gone are the days when metal music was limited to underground gigs and physical albums. Today, it’s riding the wave of streaming, breaking barriers and facing new challenges.